Marketing Methods

Contact Information

JCH Wire & Cable

JCH MARKETING METHODS

Our Marketing strategy is simple. We offer great products and services, and we aggressively pursue new and existing business. Over half of our employees are engaged in direct sales and customer service. There is no substitute for direct personal communications with the marketplace. Our sales team actively strives to learn and understand each of our customer's service needs and product requirements.

Our goal is to form partnerships with our customers, based on responsive, comfortable, and intimate service relationships. JCH Wire & Cable established partnership arrangements, blanket orders and / or open order contract with our customers. Our commitment to some customers includes an on-site stocking location with full-time JCH employees, to provide just-in-time services. Business partnerships are the future of the industrial distribution business, and we are prepared for it now!

Sales and Marketing Methods

JCH Wire & Cable uses many different methods to promote our business, and to inform the marketplace about our products and services. The primary sales method is personal contact by our inside and outside sales force. We also engage in: direct mailing campaigns, trade shows, trade journal advertising, joint advertising campaigns with our manufacturers, local Chamber of Commerce memberships, industry association memberships, industry directories, product application seminars for customers and prospective customers, promotional give-aways, facility tours, and open houses.

Outside Sales Staff

Our outside sales staff maintains a face to face point of sale contract with a majority of our customer base. By meeting and conversing with customers on a direct level, we keep fully informed of products and services needed, and are also able to present our existing product lines and new product lines on a continuing basis. We frequently participate in, and encourage, joint customer calls with representatives and sales agents from our manufacturers. Our outside sales staff frequently performs project take-offs for network contractors, as well as industrial OEM's. We are also instrumental in specifying material in large public utility projects.

Inside Sales Staff

In keeping with our commitment to exceed customer expectations, JCH maintains a well trained inside sales staff. Each sales representative is assigned a limited number of accounts which enables them to provide personal and customized service. We conduct regular training courses and seminars to educate our sales force about applications, product benefits and performance characteristics for each of our product lines.

Seminars

JCH conducts technical seminars for our customers on a regular basis. The seminars provide a forum for technical education, product application discussions, and hands-on problem solving. Substantial benefit is also derived from the personal interaction among JCH's authorized manufactures, our customers, and our sales staff. Our past seminars have been attended by engineers and managers from our major customers. We have conducted a variety of types of seminars, for example: seminars relating to networking hardware and apparatus - including cabling systems, connectivity product lines, and application guidelines and proper installation practices.

Direct Mailing

JCH has established mailing lists that target specific customer categories such as Industrial Contractors, Mines, Hotels, and other focused segments. Mailings are also sent on a regular basis to different target accounts to update them on existing and new product lines. Mailings are directed primarily to managers and engineers within different sections of the customer's operation. For example, to a commercial operation such as a hotel or casino, and depending on the specific product line being promoted, we will send mailers to a named individual in a variety of areas, such as: Slot Department, Security & Surveillance, Plant Engineering, MIS, Maintenance, and/or the Stage and Entertainment Department.

Trade Shows

JCH participates in a number of important trade shows throughout the year, which target specific markets and product groups. At these shows we actively display and promote our manufacturers' product lines. Increasingly, Las Vegas has become the host city for large and important industry trade shows providing a good venue for personal interaction with existing customers, as well as introductions to new customers.

Promotional Items

Promotional items, such as tee-shirts and coffee cups, are presented on a continuous basis throughout the year to current and prospective customers. All of these items contain the JCH logo. Promotional items are also part of a joint promotional effort with a particular manufacturer. These co-op items would contain the manufacturer's name and / or logo in addition to the JCH logo. We feel the benefit of marketing our name along side a vendor name is an excellent way of getting our name out to the industry.

Open House

We gladly accept orders entered by virtually any medium - phone, fax, mail. Each year JCH holds it's annual open house in October to allow our customers to interact directly with our manufacturer's representatives. Our last open house enlisted 50 manufacturers and was attended by over 1,700 of our valued customers. The open house, like our company, gets bigger and better every year.

Product Catalogs, Brochures and Flyers

JCH is proud to display our manufacturer's distinct product offerings in our Wire & Cable catalog and Electronic catalog. We also produce a variety of brochures and flyers for specific market segments and industry applications. These are sent to present and potential customers as first point of contact, and as a method of providing continuous client contact as well as information updates.

Facility Tours

We are very proud of our custom-designed facility and our hard-working employees. We eagerly welcome customers and vendors to visit our facility for a complimentary tour. Visitors are welcome any time during normal business hours. Prior notification is requested in order to prepare a presentation and custom tour.